Privacy Policy

We are Alexander Rose Estates Ltd, a private limited company registered in England & Wales under company number 12297597, with our registered office at Plexal, Here East, 14 East Bay Lane, London E15 2GW, England. Our Data Protection Lead can be contacted at admin@alexanderroseestates.co.uk.

We have produced this privacy notice to keep you informed of how we handle your personal data. All handling of your personal data is done in compliance with the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018.

What Personal Data Do We Collect?

We may collect and process the following types of personal data:

• Identity Data: Name, title, date of birth.
• Contact Data: Address, email address, phone number.
• Financial Data: Bank details, payment records.
• Transaction Data: Details of property inquiries, purchases, sales, or rentals.
• Marketing Data: Preferences for receiving marketing communications.

We collect this data when you:

• Contact us via phone, email, or website forms.
• Engage in a property transaction with us.
• Subscribe to marketing updates.
• Visit our website and consent to cookies or analytics tracking.

What Happens If You Do Not Provide Your Data?

If you fail to provide necessary personal data, we may not be able to:

• Enter into or fulfil a contract with you.
• Provide property services, such as viewings, valuations, or property transactions.
• Comply with legal or regulatory requirements (e.g. standard KYC, anti-money laundering checks).

In such cases, we may have to cancel the service you have with us. We will notify you if this is the case.

How Do We Use Your Personal Data?

We use your personal data for the following purposes:

• To provide real estate services including property sales, rentals, and valuations.
• To communicate with you regarding property inquiries and transactions.
• To comply with legal and regulatory obligations (e.g. anti-money laundering checks).
• To send you marketing communications (with your consent).
• To improve our website and customer experience using analytics.

Who Do We Share Your Data With?

We may share your data with:

• Service Providers: IT support, payment processors.
• Legal and Regulatory Authorities: Where required for compliance (e.g. HMRC, law enforcement).
• Partner Agencies: Mortgage advisors, surveyors, conveyancers (with your consent).
• Property Portals: Third-party platforms such as Rightmove and Zoopla.
• Marketing and Analytics Providers: Google Analytics, Facebook Ads (if consent is provided).

Legal Basis for Processing Your Personal Data

Under GDPR, we must have a lawful basis for processing your personal data. These include:

• Consent: When you have given explicit permission for specific data processing activities.
• Contractual Obligation: When processing is necessary for a contract we have with you or to take steps at your request before entering into a contract.
• Legal Obligation: When we need to process your data to comply with the law (e.g., anti-money laundering checks).
• Legitimate Interests: When processing is necessary for our legitimate business interests, provided that your rights and freedoms do not override these interests.

Your Rights Under GDPR

Your rights under the GDPR include:

• The Right to Be Informed: You have the right to be informed about how we collect and use your personal data.
• The Right of Access: You can request access to your personal data.
• The Right to Rectification: You have the right to correct inaccurate or incomplete data.
• The Right to Erasure: Also known as the "right to be forgotten," you can request deletion of your data where there is no legitimate reason to retain it.
• The Right to Restrict Processing: You can request that we limit how we use your data.
• The Right to Data Portability: You can request a copy of your data in a format that allows you to transfer it elsewhere.
• The Right to Object: You can object to data processing, particularly for marketing purposes.
• Rights Related to Automated Decision-Making: You have the right not to be subject to decisions made solely by automated processing, including profiling.

To exercise any of these rights, contact us at admin@alexanderroseestates.co.uk.

User Responsibilities and Acceptable Use

Users of our website and services are expected to:

• Provide accurate and up-to-date information when engaging with us.
• Use our website and services lawfully, without fraudulent, illegal, or misleading activities.
• Not attempt to interfere with the security or functionality of our website.

We reserve the right to deny services or take action against individuals who violate these policies.

Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyse website traffic. For more details, please refer to our Cookie Policy.

Data Retention

We will retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Specific retention periods include:

• Financial transaction records: 5 years (as required by UK law).
• Marketing data: Retained until you withdraw consent.
• General inquiries: Retained for 12 months.

At the end of the retention period, your data will be securely deleted or anonymised.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any significant changes will be communicated via email and a prominent notice on our website before they become effective.

Who Can You Complain To?

If you have concerns about our handling of your personal data, you can contact us at admin@alexanderroseestates.co.uk.

Alternatively, you can lodge a complaint with the UK Information Commissioner's Office (ICO)

Alexander Rose Estates Ltd is committed to protecting your privacy and ensuring transparency in how we handle your personal data.

For any questions regarding this Privacy Policy, please contact us at admin@alexanderroseestates.co.uk.

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